COFCO / Golden Flower Rice is the special brand aimed mainly for export under the flagship of COFCO, which, also named Steamed-grain Rice, is endowed with more nutrition after its finely process. We analyzed and comprehended the similar product from the international market when we are carrying out the  project, and finally decided to take the elegant oriental soft sex as its originality to start, in order to embody the special  Chinese style while to better incorporate the rice characteristics into itself. Through the brand design and the entirety package, this product has presented outstanding excellence in the competition against congener globally marketing products.