Fruitime / Fruitime is domestic first ice bar logo and brand, the original concept for the rapid development of catering industry is already appear, we through the market survey analysis, the conclusion is: to enhance the brand image, the management idea to ascend. Then we put forward "It 's time to..." New ideas, and into the brand. "It 's time to..." A broad concepts, urban, a new generation of the concept of time, contains a capable, punctuality trustworthiness of quality.