Bosch is a world famous corporation. This is a type of high end product catalogue. We described ideologically the functionality and affordability when we embodied the product through warm, humanized style of feeling. In the face page impression and originality design, we attach importance to the specification and flexibility of the global VI image of the company. We changed the representation format of shortage on provision and creativity of designed products in China area previously. We maintained superb well the international image of the company, and have put forward many improvement opinion based on mindset. This has obtained high acknowledgement from the opposite party.