Beijing JianYi Investment Development (Group) Ltd.
(1) The logo uses ancient Roman architecture as the carrier and combines commerce with arts perfectly. Ancient Roman architecture is an inheritance of the ancient Greek architectural civilization, develops the great achievement of “columnar” arts, and well shows the harmonious, perfect and lofty ancient Greek architectural style. By combining the modern commercial culture and the ancient artistic civilization, the logo is a good embodiment of Jianyi Group’s commercial strength and blue-sky culture.
(2) The logo uses the blue sky as the background and the “Roman column” that symbolizes wisdom and power as the main body. The classical and noble black color communicates the concept of conciseness, permanence, stability and reputation, implying that Jianyi Group’s strong commercial capabilities, precise business style and advanced management philosophy, embodying the corporate spirit of corporate cohesion, wisdom, power and aggressiveness, being a totem of glory and faith.
(3) The three-dimensional visual effect presented by the integral steady and solemn “Roman column” and the blocks in the logo combines solid and void, is easy to apply and creates an impressive visual image that helps further promote Jianyi Group’s brand image.
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